The Challenge
Helped a leading global pharmaceutical company build an allergy product innovation pipeline, grounded in consumer insights, and balanced across near-in and far-out innovation
Discovery
During our Kick Off we generated Hunches around potential solution territories that informed our Digital Anthropology Research. These Hunches directed our team to the areas we wanted to explore, serving as our point of entry into the world of allergies. We conducted social listening, a category landscape and stakeholder interviews to guide this phase.
Approach
Insights
We ran an online community with dozens of consumers across a variety of allergy experiences to identify unsolved Human Problems and gain valuable insights into the allergy sufferer expereince.
Opportunities & Ideas
We synthesized our insights into a collection of Opportunity Areas that we used to unlock strategic ideas. We combined these insights and opportunities with creative stimulus like future trends, related world examples outside of the category, and business capabilities. We used all of this in a creative Ideation Workshop to inspire new future-facing ideas.
Innovation Pipeline & Concepts
We stress-tested and built out a series of idea concepts, across a near-in and far-out Innovation Portfolio, complete with insights and commercial support to drive future testing and strategy.
A Key Insight
While allergy medication helps sufferers address their symptoms, it doesn’t fix the root of their condition. Sufferers generally want to strengthen their bodies, using their own natural defenses to prevent allergies from occurring in the first place.
The Outcome
We developed a robust innovation pipeline of 20+ near-in and far-out ideas rooted in consumer insight and ready for concept testing.